First, to my cyclist friends and industry colleagues I want to assure you I am not a turncoat. Lately I have seen a disturbing trend in some driver's actions toward cyclists. Frankly, some are just being way too kind!
Being a driver and a cyclist I've seen both sides of the fence. I have been irritated by some of those cyclists who give other cyclists a bad name as well as being damn near killed by drivers trying to beat me to a turn or just not paying attention and drift out of their lane toward me. I am also friends with a wonderful advocate for cyclists rights, Al Bastida who has fought long and hard to create and build his non-profit called Please Be Kind To Cyclists.
So what's the problem? What I've been experiencing lately is something that endangers more than just me and it's all because a driver, being all about the "Be Kind To Cyclists" mentality stops while exiting roadway to insist that I cross. Now this may not be such a big issue except that for the last 2 times I've been out on the bike they have stopped other traffic behind them, nearly causing a wreck. The first time this happenned I was already aware that there was a lot of traffic coming so I came to a complete stop, as far right as I could and wasn't even watching for an opening. I was amazed to have a driver come to a dead stop from 55mph and wait for me to realize they had stopped while they held up a line of cars behind them. OMG! Really? Have they really done something THAT bad that they need to endanger a bunch of people just so they can get some good karma? Not sure if that's gonna work. They may even become the target of road rage or be responsible for someone's injury or death!
Really, the cyclist can wait a few seconds for traffic to go by, just as they would do if they were in a car. It's not that big a deal. You aren't saving the world or anything, but you could be wrecking it for someone. Sure, it's okay to pay close attention to the cyclist along the side of the road. It's okay to make sure you give at least a 3' space between your car and the lycra clad wind sucker. It's even okay to be prepared to swerve if the oxygen deprived gear grinder suddenly loses focus and makes a hard left into traffic. But please, don't stop in the roadway out of the blue and hold up other traffic-goers who are not remotely expecting someone to come to a complete stop in a 55mph zone!
Please Don't Be TOO Kind To Cyclists, but please DO make a donation to Be Kind To Cyclists and remember it is totally okay to be too kind when giving financially.
Cheers!
Darren
Wednesday, March 9, 2011
Thursday, January 13, 2011
New Year, New Brands To Watch
For 2011 I wanted to talk a little bit about some up and coming brands. These little known new companies are on my list of those who I expect to do well and grow fast in 2011. Keep your eyes on these!
Of course if you or your company see the value in these that I do, you may contact me directly about wholesale and distributor opportunities.
BEX Runner by CoolPalms LLC is the world's first wearable core cooling device and sure to be a hot seller starting this spring.
I ran across a study done about 3 years ago where it was determined that cooling the palm of the hand was the most effective way to keep body core temperature down. The palm of the hand is scientifically shown to be a natural radiator point on the body. Special blood vessels found under the palm surface called arteriovenous anastomoses, bring heated blood from the body’s core and dissipate heat. The cooled blood from the palm is brought back to the core and helps maintain peak performance periods for heart rate, temperature and muscle output.
The problem with this study is that the equipment and methods originally being used were large machines which were very expensive. Enter BEX Runner, a small, comfortable, affordable device strapped to the hand which gives the same results.
Being able to draw heat out of the body so efficiently and so cost effectively is bound to make this new product a huge seller at $30 retail. Let's face it, the price for performance can be staggering, but this new product seems to be the best bang for the buck I have ever seen. Right now it is designed to be used for runners (for a window of about an hour and a half) and for fast recovery from any exertion (football, weightlifting, wrestling, cycling, soccer etc). I could even see this being used for construction crews, fire fighter rehab and more! Be assured there are other similar designs in the works to extend the duration of the effectiveness and to make the same performance benefits available to other specific sports.
Fit Desk Bike Pro finally converges exercise with productivity by making a platform which straps to most any type of bicycle or exercise cycle. You can finally get work done, surf the net or even do some gaming while getting in some base miles!
Now I know what most of my cyclist peers are thinking, that there is no way they can do a training session while typing on their laptop. This is where the video below comes into play. It will give you an idea of intended use which is slow and steady pedaling. This is fantastic for recovery days, building a base, or just stretching out your legs when you feel the need but don't have time to step away from your computer.
I got my Fit Desk Pro around last September and I absolutely love it! What I especially like is that even though my bars are a rare integrated design by Selcof, the construction material of the Fit Desk Pro allows me to customize it for my bars with very little effort.
For those non-cyclists in our lives who also want the convenience of the FitDesk Pro but don't want to spend the money on a bicycle and a trainer, there is the Fit Desk base model which incorporates the desk into a cycle trainer which weighs only 35 pounds and is collapsible for easy storage. I purchased one of these for my parents and they love it!
The FitDesk is currently selling at $199.99 retail and the FitDesk Pro sells for $79.99.
I would like to take this opportunity to start a rumor that there may or may not be a Gran Fondo event being planned in Austin Texas for the fall of 2011 and I may or may not be involved with it (wink, wink). If you would like to be in the loop to hear more about this rumor for sponsorship opportunities or participation, just follow my blog.
Don't forget about the Capital Of Texas Triathlon either! I am working with R&B Sports for my second year to help develop this epic 20 year old event. This year we have become a part of the larger LifeTime Fitness Triathlon Series as the 2nd event of 2011 which takes place Memorial Day Weekend, May 30th. Drop me a line if you want to get in on sponsorship for this incredible event, time is running out!
Here's to a great year, good health, fantastic friends, successful business, and growing love and peace! Cheers!
Of course if you or your company see the value in these that I do, you may contact me directly about wholesale and distributor opportunities.
BEX Runner by CoolPalms LLC is the world's first wearable core cooling device and sure to be a hot seller starting this spring.
I ran across a study done about 3 years ago where it was determined that cooling the palm of the hand was the most effective way to keep body core temperature down. The palm of the hand is scientifically shown to be a natural radiator point on the body. Special blood vessels found under the palm surface called arteriovenous anastomoses, bring heated blood from the body’s core and dissipate heat. The cooled blood from the palm is brought back to the core and helps maintain peak performance periods for heart rate, temperature and muscle output.
The problem with this study is that the equipment and methods originally being used were large machines which were very expensive. Enter BEX Runner, a small, comfortable, affordable device strapped to the hand which gives the same results.
Fit Desk Bike Pro finally converges exercise with productivity by making a platform which straps to most any type of bicycle or exercise cycle. You can finally get work done, surf the net or even do some gaming while getting in some base miles!
I got my Fit Desk Pro around last September and I absolutely love it! What I especially like is that even though my bars are a rare integrated design by Selcof, the construction material of the Fit Desk Pro allows me to customize it for my bars with very little effort.
The FitDesk is currently selling at $199.99 retail and the FitDesk Pro sells for $79.99.
I would like to take this opportunity to start a rumor that there may or may not be a Gran Fondo event being planned in Austin Texas for the fall of 2011 and I may or may not be involved with it (wink, wink). If you would like to be in the loop to hear more about this rumor for sponsorship opportunities or participation, just follow my blog.
Don't forget about the Capital Of Texas Triathlon either! I am working with R&B Sports for my second year to help develop this epic 20 year old event. This year we have become a part of the larger LifeTime Fitness Triathlon Series as the 2nd event of 2011 which takes place Memorial Day Weekend, May 30th. Drop me a line if you want to get in on sponsorship for this incredible event, time is running out!Here's to a great year, good health, fantastic friends, successful business, and growing love and peace! Cheers!
Monday, July 19, 2010
Why Do You Do What You Do?
I received this short newsletter from Rick Margiotta (event director for CapTexTri) yesterday that I just had to share. I want to say that the person Rick speaks about, Nicolette Maroulis is an amazing individual. She's not immune to bad days just as any other human, but she does chose, every day, to get back up and fight with everything she has to move forward. Please read on and make sure to visit her blog.
"Why do you do what you do? I get asked this question quite often while we are setting up for the CapTexTri, and even more in the days immediately following the event. Sure there are answers like "I do it for the athletes", or "I love the sense of accomplishment we get", or "I really get off on the organized mayhem", and every now and then my answer is "I do it for the money", though that answer usually gets me some odd looks because anyone in the business knows that can't be the case.
The real answer can be found in Nicolette Maroulis. Please, please, please, go to her website http://www.nicolettemaroulis.com/ and read her blog about her ride from San Francisco to Virginia Beach. You will be moved.
We chose to support the Wounded Warrior Disabled Sports Project with the Capital of Texas Triathlon in 2009. After meeting the first group of wounded warriors at the race last year, Brad and I knew we made the right choice to use the race to raise money for these amazing individuals. This year, we created the Wounded Warrior Dinner to be the primary fundraising event during the Memorial Day Weekend in Austin. In preparing for the Dinner, we had the great fortune of meeting Nicolette. Many of our organizing committee members had the privilege and honor of also meeting Nicolette, and other wounded warriors who came to participate in the CapTexTri. Nicolette could not stay for the Dinner nor the triathlon, since she was headed off to San Francisco to start her ride in late May. I am looking forward to her return home to Austin once she completes her coast to coast journey. I hope we can give her a hero's welcome.
So when I am asked "Why do you do what you do?", a big reason why is that I do it to honor those men and women of the Armed Forces who have given so much to keep us free.
Thanks for letting me introduce you to Nicolette"
"Why do you do what you do? I get asked this question quite often while we are setting up for the CapTexTri, and even more in the days immediately following the event. Sure there are answers like "I do it for the athletes", or "I love the sense of accomplishment we get", or "I really get off on the organized mayhem", and every now and then my answer is "I do it for the money", though that answer usually gets me some odd looks because anyone in the business knows that can't be the case.
The real answer can be found in Nicolette Maroulis. Please, please, please, go to her website http://www.nicolettemaroulis.com/ and read her blog about her ride from San Francisco to Virginia Beach. You will be moved.
We chose to support the Wounded Warrior Disabled Sports Project with the Capital of Texas Triathlon in 2009. After meeting the first group of wounded warriors at the race last year, Brad and I knew we made the right choice to use the race to raise money for these amazing individuals. This year, we created the Wounded Warrior Dinner to be the primary fundraising event during the Memorial Day Weekend in Austin. In preparing for the Dinner, we had the great fortune of meeting Nicolette. Many of our organizing committee members had the privilege and honor of also meeting Nicolette, and other wounded warriors who came to participate in the CapTexTri. Nicolette could not stay for the Dinner nor the triathlon, since she was headed off to San Francisco to start her ride in late May. I am looking forward to her return home to Austin once she completes her coast to coast journey. I hope we can give her a hero's welcome.
So when I am asked "Why do you do what you do?", a big reason why is that I do it to honor those men and women of the Armed Forces who have given so much to keep us free.
Thanks for letting me introduce you to Nicolette"
Tuesday, July 6, 2010
Sunblock Staining Clothes: Product/Active Ingredient Alert!
I felt it important to share what I have just experienced with a product I've been using for years which seems to have suddenly changed some of it properties thus staining 3 of my favorite cycling jerseys. Jerseys aren't cheap so I'm really not too happy right now. I hope I can save someone else some trouble and money with this information.
For years I have been using Coppertone Sport and have been very pleased with it's performance. I've recently restocked my supply and noticed that now my white jerseys have suddenly turned yellow. So you know, I put sunscreen underneath my jersey especially across the back of my shoulders. I learned from a dermatologist some years ago that the rays that cause skin cancer are not the same rays that cause your skin to darken. The cancer causing rays go through your clothing so it is wise to put the sunscreen even on in areas which are covered.
I noticed that Coppertone now has "replenishing antioxidants!". I contacted Coppertone and they tell me that if I have not machine dried my jerseys there may still be hope. Now I'm not totally sure if it's the new antioxidants that they have added or if they have changed something else, but the reason they give for the staining is an active ingredient called Avobenzone of which Coppertone Sport has 3%. Since I only hang dry my jerseys they tell me that I can try to use OxyClean or Shout stain removers.
So if you own any jerseys or other clothing that is white, beware of the chemical Avobenzone in ANY sunblock you may be using. If you hang dry your jerseys and they are already stained, you may still have hope to return them to a pristine white. I am going to go try to fix mine now. Wish me luck!
Oh, and sorry Coppertone brand, YOU'RE OUTTA HERE!
Sunblock followup:
Wanted to share some additional information I've learned since my post. I took a look at several brands and pretty much all of them have Avobenzone but in different concentrations. Like I said, Coppertone Sport has 3% (forSPF 50) and does state that it may stain some fabrics. I found that Banana Boat Sport has only 1.5% (forSPF 50) but has no warnings of possibly staining clothing. I still think that something else was added to Coppertone Sport, possibly the antioxidants which caused the staining since the brand had not previously stained my jerseys. I myself will steer clear of anything with antioxidants in it just in case. Sounds like a marketing gimmick anyway. :)
Jim from Whisper Cycles was kind enough to share with me what they used to remove sunblock staining from their new kits. He said that after trying many things they found that their shop hand cleaner Stout did the best job. Stout is a gritty, pumice filled concoction that you rub in by hand. My initial search online to find some only turned up soap made of beer which seems a bit sacrilegious. Someone needs to be held accountable for doing this with beer! Jim did get back with me and provided this link for Stout. http://www.abccompounding.com/abc/catcode_1110_137100.php
At the end of the day there are just too many fabric types/coatings and sunblock chemicals to really know for sure what will work well together or not. As much of a pain as it is, the only way to know for sure is by doing a test patch of the sunblock you intend to use on your jersey in an inconspicuous spot and see what happens. If it stains, DON'T put it in the washer and definitely DON'T put it in the dryer. Use Stout (or OxyClean or maybe even Dawn) to get stain out by hand, then go find another sunblock.
Cheers!
For years I have been using Coppertone Sport and have been very pleased with it's performance. I've recently restocked my supply and noticed that now my white jerseys have suddenly turned yellow. So you know, I put sunscreen underneath my jersey especially across the back of my shoulders. I learned from a dermatologist some years ago that the rays that cause skin cancer are not the same rays that cause your skin to darken. The cancer causing rays go through your clothing so it is wise to put the sunscreen even on in areas which are covered.
I noticed that Coppertone now has "replenishing antioxidants!". I contacted Coppertone and they tell me that if I have not machine dried my jerseys there may still be hope. Now I'm not totally sure if it's the new antioxidants that they have added or if they have changed something else, but the reason they give for the staining is an active ingredient called Avobenzone of which Coppertone Sport has 3%. Since I only hang dry my jerseys they tell me that I can try to use OxyClean or Shout stain removers.
So if you own any jerseys or other clothing that is white, beware of the chemical Avobenzone in ANY sunblock you may be using. If you hang dry your jerseys and they are already stained, you may still have hope to return them to a pristine white. I am going to go try to fix mine now. Wish me luck!
Oh, and sorry Coppertone brand, YOU'RE OUTTA HERE!
Sunblock followup:
Wanted to share some additional information I've learned since my post. I took a look at several brands and pretty much all of them have Avobenzone but in different concentrations. Like I said, Coppertone Sport has 3% (forSPF 50) and does state that it may stain some fabrics. I found that Banana Boat Sport has only 1.5% (forSPF 50) but has no warnings of possibly staining clothing. I still think that something else was added to Coppertone Sport, possibly the antioxidants which caused the staining since the brand had not previously stained my jerseys. I myself will steer clear of anything with antioxidants in it just in case. Sounds like a marketing gimmick anyway. :)
Jim from Whisper Cycles was kind enough to share with me what they used to remove sunblock staining from their new kits. He said that after trying many things they found that their shop hand cleaner Stout did the best job. Stout is a gritty, pumice filled concoction that you rub in by hand. My initial search online to find some only turned up soap made of beer which seems a bit sacrilegious. Someone needs to be held accountable for doing this with beer! Jim did get back with me and provided this link for Stout. http://www.abccompounding.com/abc/catcode_1110_137100.php
At the end of the day there are just too many fabric types/coatings and sunblock chemicals to really know for sure what will work well together or not. As much of a pain as it is, the only way to know for sure is by doing a test patch of the sunblock you intend to use on your jersey in an inconspicuous spot and see what happens. If it stains, DON'T put it in the washer and definitely DON'T put it in the dryer. Use Stout (or OxyClean or maybe even Dawn) to get stain out by hand, then go find another sunblock.
Cheers!
Tuesday, March 9, 2010
Capital of Texas Triathlon & Wounded Warrior Championship
“No person was ever honored for what he received.
Honor has been the reward for what he gave.” – Calvin Coolidge
Wounded Warrior Project Benefit Dinner announcement as of April 15 - Frank Denius will be the keynote
speaker! http://www.woundedwarriordinner.com/
This year I am doing some work with the Capital of Texas Triathlon which is celebrating its 20th Anniversary this Memorial Day Weekend. Not only does this give me an opportunity to increase my knowledge of yet another segment of the cycling/multisport industry, but allows me the chance to support the Wounded Warrior Disabled Sports Project which is the beneficiary of CapTexTri.
The Wounded Warrior Disabled Sports Project is a partnership between Disabled Sports USA, its chapters and the Wounded Warrior Project, providing year round sports programs for severely wounded service members from the Iraq and Afghanistan conflict and the Global War on Terrorism.
Forty-one years of experience has shown early intervention with active sports results in successful rehabilitation, leading to employment. The “Wounded Warriors” and their family members are provided these opportunities free of charge, including transportation, lodging, adaptive equipment and individualized instruction in over a dozen different winter and summer sports.
Programs take place at sites throughout the United States of America offering Wounded Warriors the opportunity to integrate as participants and mentors in their home communities.
The Capital of Texas Triathlon wishes to honor those who have given so much for our country by building Memorial Day Weekend around the Wounded Warrior Disabled Sports Project. Starting off with a benefit dinner on Thursday May 27th, a proposed ride with wounded veterans on Saturday the 29th, and culminating with the Wounded Warrior Championship Race on Monday the 31st, this weekend is for them.
How can you or your company help our heroes?
Your company:
Event sponsorships (see brochure with demographic info)
Multisport and Fitness Expo
Sponsor a Wounded Warrior athlete to compete at CapTexTri
Wounded Warrior Disabled Sports Project Benefit Dinner (Thur. May 27th at the Austin Hyatt)
Corporate Table Sponsorship starting at $1,500 (recognition and table seating 10)
Donate items for raffle, live or silent auctions
Email Sponsorships@CapTexTri.com and please reference DareToBrand so I can follow up with
you directly.
You: If you live in Austin we need:
Volunteer committee members for CapTexTri
Volunteer committee members for Wounded Warrior Benefit Dinner
Email for committees at Sponsorship@CapTexTri.com and reference specific committee you can help
Race day volunteers (Memorial Day, Monday May 31st)
Register as race volunteer here http://captextri.com/triathlon-volunteer.php
I invite you all to take advantage of this opportunity with me to show our disabled service men and women how much they are appreciated. Our help can make a difference in their lives.
Please contact me direct at DareToBrand@gmail.com for detailed sponsorship information.
Wednesday, March 3, 2010
Concept Designs In Cycling/MultiSport
Everyone has heard of the Detroit Auto Show, right? This is where all the big names come out to show off their visions of the future of automobile manufacturing. We love to see the amazing new designs, the elegant curve of a fender, the bold statement of chrome a grill, the unusual way the doors may open, etc. This is their way to show the world what wonderful new boundaries they are pushing in style, technology, function and safety.
Concept designs naturally bring about the curiosity in us. We all get excited when we hear that XYZ Company is going to unveil a new technology or design and we can't wait to see it, right? This is true even if it may be something that isn't completely ITU or UCI legal... for now. Concepts are the best way to show the consumer just how far ahead you are thinking as well as how hard you are studying the sport and the needs of the consumer/athlete.
The lack of concept designs in the cycling/multisport industry has kept technology from moving forward as much as it could. For the most part, all technological advances that we see at shows like Interbike are built within current UCI/ITU standards and are part of regular product line to be delivered to retailers the following season.
So why hasn't the cycling/multisport industry typically made use of concept designs? Coming from the manufacturing side of multisport I can tell you that there are two sides to this issue.
Manufacturers in this industry are stretched thin from what I've seen. This means very little if any research is done in coming up with new materials for their own brand. Materials used are most often the ones most easily found and broadly marketed. Yes I do understand about supply as well, and some super high tech materials are produced in low quantity due to price and/or demand. One thing that producing concept designs does is start the process of demand which eventually requires these materials to produced more readily. If no one ever started designing aircraft out of carbon fiber, the abundance would not be near what it is today.
Factories have a pretty set list of materials to use for what they assemble. If you go to them and tell them you want a wetsuit for example, they give you a list of materials that they use and you pick which ones you want them to make it with in order to hit a certain price point. You may also submit your own patterns or work with them to develop some with you. This process almost discourages thinking out of the box because it takes time and money and the factories are usually reluctant to come up with new techniques for assembly and even new equipment to achieve what is needed. Factories can and must be coerced to step beyond their current limitations in order to move ahead.
The companies in the cycling/multisport industry who invest in concept designs are the ones who will ultimately succeed in not only standing out from the crowd, but earning credibility as the authority on the design of a particular product.
Here's a thought, in order to consider something a concept doesn't mean it has to be that from top to bottom. How about "concept on a budget"? That is, take a product from your sellable line and plug in a part, section or feature that is conceptual. In some manufacturing instances this may not work but you will have to figure that out on your own.
Back up your concept. A concept product that looks like everything else, is, well nothing really. At least in the consumer's eyes if it fails to look, function or feel special you will hardly get any attention with it. This also falls in with marketing. The other thing to keep in mind is what it will do for the consumer. A concept design should do something better. Faster, stronger and lighter are all barriers we try to break through in sports. Talk is cheap; you need verifiable numbers that can prove what you are accomplishing.
Include your sales and marketing people in your proposed concept design BEFORE you start. They should be able to tell you if what you propose is something that the retail buyer and consumer needs. Producing concepts which are not congruent with these needs in mind is a waste of time and money, not to mention that you will lose credibility from the industry and consumer.
Don't make the mistake of starting a brand with a concept if you don't have a sustainable, sellable line. What happens in this case is that the consumer says "Wow! That's really cool! So what do you make that I can afford/use right now? Nothing? Oh, well I guess I'm going to have to take my excitement and go purchase something from someone else.” No matter how cool or advanced your concept is, if you don't have something right there to direct the excitement and money toward that they CAN buy, you will inevitably look like, well... a schmuck.
So what are you waiting for? Make this part of your budget and get to work!
Concept designs naturally bring about the curiosity in us. We all get excited when we hear that XYZ Company is going to unveil a new technology or design and we can't wait to see it, right? This is true even if it may be something that isn't completely ITU or UCI legal... for now. Concepts are the best way to show the consumer just how far ahead you are thinking as well as how hard you are studying the sport and the needs of the consumer/athlete.
The lack of concept designs in the cycling/multisport industry has kept technology from moving forward as much as it could. For the most part, all technological advances that we see at shows like Interbike are built within current UCI/ITU standards and are part of regular product line to be delivered to retailers the following season.
So why hasn't the cycling/multisport industry typically made use of concept designs? Coming from the manufacturing side of multisport I can tell you that there are two sides to this issue.
Manufacturers in this industry are stretched thin from what I've seen. This means very little if any research is done in coming up with new materials for their own brand. Materials used are most often the ones most easily found and broadly marketed. Yes I do understand about supply as well, and some super high tech materials are produced in low quantity due to price and/or demand. One thing that producing concept designs does is start the process of demand which eventually requires these materials to produced more readily. If no one ever started designing aircraft out of carbon fiber, the abundance would not be near what it is today.
Factories have a pretty set list of materials to use for what they assemble. If you go to them and tell them you want a wetsuit for example, they give you a list of materials that they use and you pick which ones you want them to make it with in order to hit a certain price point. You may also submit your own patterns or work with them to develop some with you. This process almost discourages thinking out of the box because it takes time and money and the factories are usually reluctant to come up with new techniques for assembly and even new equipment to achieve what is needed. Factories can and must be coerced to step beyond their current limitations in order to move ahead.
The companies in the cycling/multisport industry who invest in concept designs are the ones who will ultimately succeed in not only standing out from the crowd, but earning credibility as the authority on the design of a particular product.
Here's a thought, in order to consider something a concept doesn't mean it has to be that from top to bottom. How about "concept on a budget"? That is, take a product from your sellable line and plug in a part, section or feature that is conceptual. In some manufacturing instances this may not work but you will have to figure that out on your own.
Back up your concept. A concept product that looks like everything else, is, well nothing really. At least in the consumer's eyes if it fails to look, function or feel special you will hardly get any attention with it. This also falls in with marketing. The other thing to keep in mind is what it will do for the consumer. A concept design should do something better. Faster, stronger and lighter are all barriers we try to break through in sports. Talk is cheap; you need verifiable numbers that can prove what you are accomplishing.
Include your sales and marketing people in your proposed concept design BEFORE you start. They should be able to tell you if what you propose is something that the retail buyer and consumer needs. Producing concepts which are not congruent with these needs in mind is a waste of time and money, not to mention that you will lose credibility from the industry and consumer.
Don't make the mistake of starting a brand with a concept if you don't have a sustainable, sellable line. What happens in this case is that the consumer says "Wow! That's really cool! So what do you make that I can afford/use right now? Nothing? Oh, well I guess I'm going to have to take my excitement and go purchase something from someone else.” No matter how cool or advanced your concept is, if you don't have something right there to direct the excitement and money toward that they CAN buy, you will inevitably look like, well... a schmuck.
So what are you waiting for? Make this part of your budget and get to work!
Tuesday, February 23, 2010
Snow Mobile Modification
Due to the snow in Austin, the city has recommended the following modification to your vehicle...
Appears that the instructions have been stolen by a foreign country. A full investigation will get underway as soon as I have breakfast. In the meantime, please enjoy the rest of my blog. Cheers!
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